EPIC Award

Excellence in Public Image Coordination — a year-long programme that turns ad-hoc PR into a sustainable Public Image practice. Bronze. Silver. Gold. Platinum.

What EPIC is

An award you earn by doing the work

EPIC is a structured, twelve-month Public Image programme for clubs in District 1160. Each month brings a single, specific task that builds your club’s capacity to share Rotary’s story — and each completed task moves you up the recognition tiers.

The pattern is simple. The District Public Image team sets twelve tasks across the Rotary year. Each month you complete the task, submit your evidence, and the District team logs it against your club’s record.

At the end of the year, every club that has completed three or more tasks earns recognition — from Bronze (3 tasks) to Platinum (all 12). It’s designed so any club, of any size, can earn at least Bronze with reasonable effort — and the strongest clubs can go all the way.


The four tiers

Bronze, Silver, Gold, Platinum

Bronze
3 tasks

Foundational level. Demonstrates your club has Public Image on the agenda.

Silver
6 tasks

Halfway. Your club is in active practice across multiple PI areas.

Gold
9 tasks

Top tier of consistent practice. Your club is a model for others.

Platinum
All 12

Full sweep. The District 1160 Public Image standard — publicly recognised at the District Conference.

The 12 tasks

A year of Public Image, one month at a time

The Rotary year runs July to June. Each task is designed to take a single committee meeting plus a few hours of follow-up.

  1. Brand audit

    Walk through your existing club materials — letterhead, social profiles, website, signage — and flag anything that’s off-brand. Submit a brief note on what you found and what you’ll fix this year.

  2. Social media setup

    Make sure your club has live, current Facebook and (ideally) Instagram presences. Update bios, profile photos, and pinned posts. Submit links.

  3. Project photography

    Photograph one club service project this month — people doing the work, not posed group shots. Submit 3 images.

  4. Press release

    Write and distribute a press release to local media for one event or initiative. Submit the release and any media coverage that resulted.

  5. World Polio Day

    World Polio Day is 24 October — plan an event, post, or fundraiser. November task is the wrap-up: submit what your club did and what you raised.

  6. Club website check

    Review your club website — are events current, contact details correct, latest news from the past 90 days? Submit a link with a note on updates made.

  7. Newsletter feature

    Submit a story to the District newsletter (Membership Matters) via the Submit a Story form. The submission counts as the task.

  8. Collaboration story

    Tell us about a project where your club worked with another club, organisation, or community group. Show the reach.

  9. In the media

    Get your club into a local newspaper, radio show, or podcast this month. Submit a clipping or a link.

  10. Officer handover

    Provide names and contact details for next year’s incoming club officers (President, Secretary, PI Chair). Helps the District plan training.

  11. Member voices

    Capture and submit one member’s story — why they joined, what they’ve got out of it. Counts toward the District’s Member Voices content.

  12. Year-end review

    A short reflection on the year: what worked, what didn’t, what your club will carry into next year. Builds the District’s shared learning.

Scroll, swipe, or use the arrows to move through the timeline.


Submit your evidence

Log a completed task

Complete a task above? Submit your evidence here. Each submission is logged against your club’s EPIC record.

A URL to your social post, news article, photos, club website page, etc.
Drop files here or
Accepted file types: pdf, png, jpg, jpeg, gif, docx, pptx, Max. file size: 128 MB, Max. files: 5.
    Tell us what you did, who was involved, and what the outcome was.
    Sustained, structured, recognised

    Public Image, made into a habit.

    EPIC is the District’s answer to the most common Public Image complaint: “we know we should be doing this, but we don’t know where to start.” Twelve tasks, twelve months, four tiers of recognition. Start anytime.

    Submit a task All PI resources